Hypebeast -
14 Nov 2025 14:09

Summary:BasicNet has announced the acquisition of Woolrich's European operations and brand rights for €40 million as part of a €90 million enterprise value deal.The acquisition adds the historic American outerwear brand to BasicNet's portfolio, which already includes Kappa, Superga, K-Way, Sebago, Robe di Kappa and Briko.BasicNet and Woolrich leadership say the deal will strengthen Woolrich's heritage, identity and global presence despite challenging economic conditions.This week...
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